In a world where the relationship between Mexico and the United States is crucial for economic growth and business development, having expert voices that provide clarity and perspective is essential. PRODENSA's Institutional Relations Director, Mónica Lugo, a renowned specialist in international trade and bilateral relations, participated in a high-level webinar featuring experts in international relations, security, and trade, sharing her vision on the challenges and opportunities facing both nations in the current global context.
Among the distinguished speakers were: Gerardo Rodríguez, Professor at the Department of International Relations and Political Science at the Universidad de las Américas Puebla; Carlos Pascual, former U.S. Ambassador to Mexico; and Ana María Salazar, Director of Grupo Salazar Slack SC and former security advisor at the White House and the U.S. Department of State.
Key Points Covered in the Webinar
During the session, Mónica Lugo highlighted essential topics for companies operating in the region:
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Impact of the USMCA on regional competitiveness: The treaty update has brought significant changes in strategic sectors such as manufacturing, digital trade, and rules of origin.
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Mexico’s role in the reconfiguration of supply chains: With the nearshoring trend on the rise, companies seek to optimize their operations by moving closer to key markets.
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Regulatory challenges and how to address them: The importance of legal certainty and the correct implementation of trade policies to ensure investment stability.
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Strategies to strengthen the bilateral relationship: From the private sector to the governmental sphere, cooperation remains the central axis for sustainable growth.
Why Is This Webinar Relevant for Your Business?
If your company is considering expanding its operations in Mexico or improving its integration with the U.S. market, this webinar provides key insights to better understand the current environment and anticipate trends that may influence strategic decision-making.
At Prodensa, we work to provide companies with the knowledge and tools needed to maximize opportunities in North America. If you want to learn more about how we can help optimize your expansion strategy, contact us!
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